Build Any CRM Feature by Describing It
No code. No developers. No waiting. Describe what you need — AI reads your CRM, builds the feature, and installs it. Included with every license.
What You Can Build
Custom Automations
Describe any workflow. 'When a lead hasn't responded in 3 days, text them. If they still don't reply, email their backup contact.' AI builds the exact automation — triggers, delays, actions.
Custom Reports
Ask for any data view. 'Show me all deals over $5,000 stuck in Proposal for more than 2 weeks, sorted by close date.' AI builds it and saves it to your dashboard.
AI Prompt Sequences
Build multi-step AI conversations for any scenario. Qualification calls, objection handling, discovery, follow-up — AI writes the prompts and wires them in.
Custom Integrations
Connect to anything with an API. 'When a new Shopify order comes in, create a CRM contact and start the new customer sequence automatically.' AI writes and installs the connection.
Custom Playbooks
Describe your sales process step by step. AI builds a structured playbook — the right tasks, emails, and calls at each stage — for your team to follow.
Custom Modules
Need something the marketplace doesn't have? Describe it. AI builds the module, creates the database, and installs it. No developer needed.
How It Works
Describe it
Open AI Builder inside your CRM. Type what you want in plain English.
AI Builder
Add a field to my contacts that tracks the last time they visited our website. Update it automatically when they book an appointment or reply to an email.
AI reads your CRM
AI Builder has full context of your CRM — your tables, your data, your existing modules, your business. It builds for your specific setup, not a generic template.
Installed instantly
The feature is live. AI explains what it built and how to use it. Modify anything by describing the change. No redeployment. No downtime.
Example Builds
> "Create a weekly report showing which rep has the most deals closing this week. Email it to me every Monday at 8am."
> "When a deal is marked Won over $10,000, send a thank you gift card email and add a task to send a handwritten note in 3 days."
> "Build me a support ticket system that automatically assigns urgent tickets to the on-call rep and texts them when it's assigned."